FHH Journal —
Branding — Art Direction — Digital Publishing
Client — Fondation De La Haute Horlogerie
Role — ACD
Role — Code & Theory
Representing an industry—Fondation de la Haute Horlogerie is part of the Richemont Group and is a global leader and ambassador for the watchmaking profession. FHH had an established digital magazine called HH JOURNAL, but needed help creating their own unique tone of voice and content strategy to more effectively communicate with a digitally savvy young audience. The HH JOURNAL is very well-known among professionals and journalists for its high quality content and exclusive relationship with prestigious brands such as Rolex, Chopard, Montblanc & OMEGA. Their existing content—while high-quality, was often described as being too neutral, and articles often suffered from a lack of variation and dense, monotonous typography
Concept
We defined an interaction model that ensured optimal reading experience and moments of discovery.
The Background
Their existing content—while high-quality, was often described as being too neutral, and articles often suffered from a lack of variation and dense, monotonous typography.
How can FHH grow the HH Journal’s editorial point of view, create a distinctive experience and grow their younger aspirational audience?
The Solution
Designing an editorial layout — Using a responsive design approach we created a flexible system which, for the first time, allowed FHH to create differentiation and hierarchy within their content. New module types showcased their high quality photography and video in a more immersive way. Editors have much more control over how an article is presented by arranging and laying out content as they desire.
